Digital reputation management or online reputation management or ORM is nothing but the practice of promoting the best positive content about your business to influence your online reputation in the hope to persuade more customers to trust your business as someone they would want to transact with. It involves keeping the online information about your business on Google, social media and other platforms correct and positive in order to push negative feedback down in search results. This makes sure that there are only good things to find whenever a customer searches for your business on search engines, social media or anywhere else online.