JSON-LD is analogous to Microdata and RDFa, and it implements the Schema.org vocabulary. This vocabulary covers entities, which are defined by Google as “A thing or concept that is singular, unique, well-defined and distinguishable,” and the relationships between them.
How does JSON-LD work?
JSON-LD takes the elements of a page, and it structures them so search engines can make sense of them. Search engines then analyze the data and create facts about the entities, creating a more organized information web.
JSON-LD classifies the data and labels it individually. For example, in a snippet of JSON-LD code, the following website’s information can be mapped:
– Contact information