Local seo is a strategy that can help businesses to be more visible in search engines and rank higher in them as well. It’s different from seo because it focuses more on attracting customers residing in their particular local regions. In this way, customers can find local businesses and their locations more easily and can help in increasing the business conversion rate by either visiting their websites or going to their physical location. Even if customers don’t convert they can still increase the number of clicks or views a website gets. This is especially beneficial for small businesses such as restaurants, agencies, shops, etc that are new to marketing strategies because they can increase awareness of their brands through local seo.