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What is On-Page SEO?

When running a website, keeping Search Engine Optimization in mind is vital for succeeding. In today’s world, as competition gets tougher, website owners need to up their game when it comes to optimization to boost their site’s traffic and visibility on SERPs.

As opposed to off-page SEO that deals mainly with link building and external features, on-page SEO handles the features within a webpage that make it distinguishable and compelling for users. The primary purpose is to provide benefits to your target audience. Tailoring your website around great user experience is crucial for readers to choose you and your products. When search engines scan your site, on-page SEO plays a significant role. Crawlers look for particular features when ranking and indexing pages. Thus, having a calculated on-page SEO strategy will improve your chances of ranking higher when the keywords you are targeting are searched.

What elements are present in an on-page SEO strategy?

Your site’s content and HTML source code are the two pillars of on-page SEO. By playing with a series of attributes you’ll be enhancing not only your site’s performance but also its spot among rankings.

– You can start by adding tags in your site’s HTML. Tags, or meta tags, provide search engines information about your pages. Since search engine’s main goal is to provide users with relevant information for any give search query, implementing meta tags helps you appear on relevant searches; thus, they are essential to achieve high rankings. There are three tags that you need to be aware of.

– Title tags. They need to be as accurate as possible since it is what users see when they perform an organic query in any search engine. The title tag informs users, in a nutshell, what the page is about.

– Meta descriptions. It’s the information that appears underneath a site’s URL. A page’s meta description is a brief description of the content on a page, and it usually determines whether a person decides to click on your it or not.

– Heading tags. They go from H1 to H6, and with them, you can offer a sense of structure for your readers. Incorporating them in your landing page or blog posts will attract and keeping visitors’ attention and interest. Keep in mind that you should only use one H1 on a page.

– User intent is the main factor search engines take into account when looking for results to return for a search query. The content of your pages needs to match what people are searching for and explain your offer as accurately as possible. That’s why you need to publish pieces that are valuable and user-friendly. Keeping your content engaging and persuasive for your target audience will boost your conversion rate enormously. Appeal to their needs and emotions as if you were having a conversation with them. Make use of your target keywords and avoid resorting to black hat SEO techniques that could get your site penalized.

– Mobile responsiveness and site speed are also at the top of factors that search engines take into account when ranking pages. Optimizing these features will make your business stand out among your competitors and earn you a spot at the top of the SERPs.