Online reputation management, also called ORM, is the process of monitoring and boosting the online reputation of a business and involves marketing, SEO, and building public relations to promote the brand on the internet. Online reputation matters for everyone, be it a business looking for customers or a professional looking for the right career opportunity. Every 2 out of 3 customers conduct online research before making a purchase decision, which makes your online business reputation incredibly important. If there are too many bad reviews about your company, a potential customer might turn to a competitor, causing you revenue and profit loss.