Online Reputation Management (ORM) is an online marketing term that involves actively monitoring the internet for any mentions, positive and negative, of a particular brand or person so that any negative feedback can be dealt with in a timely manner. This is a method of controlling and managing the online reputation of a company or person and involves real-time monitoring of the online reputation of the business for quick management of any crisis and recovery of a bad reputation. Bad reputation examples include a customer sharing a bad review or feedback on Google or social media about the business.