Whenever a subscriber or user triggers an application and grants permission for a brand or business to send them emails, we are talking about opt-in. Every time you send newsletters or personalized promotions, you are giving consumers the opportunity to either opt-in or opt-out of them. Almost any website out there has this feature enabled.

This practice is most common in email marketing campaigns as it allows websites to gain traffic through subscriptions. You need to keep user consent in mind. After that has been established, you can build a relationship with your readers and push them to convert. When a user converts, it goes from being a bystander to an actual customer. It’s the ultimate goal for any business, and its proper term is user conversion. Also, earning user consent is an indication that people are interested in your offer.

The advantages that opt-in brings are more significant than what meets the eye. Besides helping brands stand out in their niche, they offer a voluntary way for users to read your content. It’s a valuable asset in the SEO world as it opens the door for many more possibilities. If you deliver high-quality and relevant content through your newsletters, people are going to be more engaged and inclined to share it. Before you know it, you’ll have a massive community that supports you and is interested in what you have to say.

The most common example of an opt-in prompt is a call-to-action (CTA). A button that lets user subscribe or perform a decisive action on your site is a must for your business success. Providing visually attractive, easy-to-fill contact forms on your landing pages can exponentially increase conversion rates (in this case, the number of visitors who provide their contact information).