Have you ever found yourself overwhelmed by the many newsletters you are suddenly subscribed to? Well, you’re not alone. Keeping track of every site you sign up to can be challenging. Sometimes, websites fail to stay true to their promise of maintaining the emails periodicity short and sporadic. It makes users frustrated, and in the end, the probabilities of them signing off are high.

The process of unsubscribing from a newsletter or other form of mailing list is called opt-out. It’s a very common term used in email marketing, and it can hurt your overall SEO strategy. However, you can offer a way for subscribers to opt out on good terms and provide you insights on their reasons for not wanting to receive your emails anymore. User experience is an essential factor in any SEO campaign, and companies must always offer an opt-out alternative so users can leave whenever they want. That way, you’ll be ensuring that your website is user-friendly and doesn’t take them for granted.

The advantages that opt-out offers users is evident — the chance of withdrawing from a mailing list whenever they want just by clicking ‘unsubscribe.’ But how does this process benefit your business and email marketing strategy?

Although the opt-out feature is mandatory for website owners, it doesn’t mean that it impacts your site negatively. It gives SEO experts the opportunity to up their game when optimizing a page or even an entire website. If you get insights as to why people choose to unsubscribe, you’ll be able to tweak your campaign to make it more appealing to your target audience.

Delivering high-quality and relevant content within your newsletters will keep users interested and engaged. Creativity and innovation are necessary to thrive in today’s world. Also, finding new ways to make your brand stand out will guarantee you a spot at the top of search engine results pages.

If you succeed in delivering all of that, the rate in which users opt out of your newsletters or mailing lists will drop significantly.