In an ideal world, website owners should gain rankings and conversions through SEO. When everything on your site is done by the book, following search engines’ best practices and proper techniques, you are implementing what’s called organic SEO. With it, your site can move up on the SERPs’ ranking positions in a natural way. Also, when done right, it can considerably boost your traffic.
Organic Search Engine Optimization fortifies both your site as a whole as well as its pages. This practice makes your content more easily and correctly indexed by search engines, and relevant to what users are searching for. As competition gets tougher and niches start to saturate, you need to implement techniques that make your brand stand out among competitors.
There are three types of organic SEO: technical, on-site, and off-site. Each of them brings something different to the table, and implementing them all will make your business succeed in no time.
Website owners tend to ignore technical SEO, and this is a huge mistake. Although these features are not visible, they have tremendous power in the background and overlooking them can hurt your site’s performance immensely. Some problems that can be detected and solved with technical SEO are:
– URL errors. These often come as bad redirects or broken pages. When this happens, you need to address it fast as it downgrades user experience.
– Crawl errors. When a search engine’s bot is unable to access a specific page or encounters a problem along the way, your site’s performance starts to suffer. It could lead to poor indexing or categorizing for your pages. Having a well-structured website architecture and a well-developed link building strategy is the key to avoid these problems.
– Page speed. Search engines consider a page’s load time one of the top factors when it comes to ranking. Optimizing this feature is extremely important for your site’s overall efficiency. Who would want to open a page that takes forever to load? I know I wouldn’t. Investing your resources to improve speed should be a priority.
– Responsiveness. As technology advances, search engines tend to get smarter. Making your site mobile-friendly and improving its responsiveness is vital to enhance user experience. Also, now crawlers are taking the mobile version as their priority when indexing and ranking a site.
When talking about on-page SEO, we refer to all those actions you perform to optimize your site’s content for both users and search engines. Your website’s pieces need to be original and relevant to increase your chances to rank high on SERPs. Building a firm site architecture and effectively using meta tags can greatly improve your site’s visibility. Additionally, getting rid of thin content is very important for maintaining your page’s authority.
Lastly, we have off-page SEO. It refers to all the practices that happen outside your website’s content or source code. They affect your rankings enormously, and it encompasses two aspects. Your link building strategy and your social/online presence. These days, businesses need to have an active online presence. It allows you to build meaningful relationships with your audience.
Resorting to organic and natural strategies to build your website up is the best you can do when it comes to SEO. Making sure your website is optimized for search engines will ensure you drive qualified traffic from web searches, enhance user experience on your site, and increase your brand’s authority.