Personal reputation management is the practice of monitoring, managing and improving the personal reputation of a business person or a professional, generally someone who has a lot to lose if his/her online reputation is spoiled. For example, the owner or CEO of a large company must also maintain a brilliant reputation for himself because any negative personal reputation will also affect their company and business and may cause customers to lose trust in the brand. This is why personal reputation management is needed to maintain a positive online image and restore any negative reputation through effective SEO strategies.