For any Search Engine Optimization (SEO) campaign to be successful, there’s a powerful element you need to master: content.

I’m sure you’ve read the phrase ‘content is king’ across the web, and probably heard it a few times if you’ve ever worked with any SEO agency. Well, it’s true. If your pages don’t have compelling content, your business is doomed to fail.

A well-crafted content marketing campaign focuses on statistics rather than attributes. That’s where the difference between regular and quality content lies.

You should focus your efforts on the latter. Pay attention to data and create your content based on that. Basing your content strategy on statistics and how your readership reacts to what you publish guarantees that the decision of what to publish is not subjective. This is important because what you may consider high-quality, valuable content can differ from what your readers will deem worth reading.

How Can I Create Quality Content?

If you ask any Search Engine Optimization firm out there, you’ll get the same response when it comes to content: it’s all about your target audience. If you don’t know who you are writing to, how do you expect your content to be of worth reading for them?

Immerse yourself in your niche and study what people are searching for. What type of words are they using to find your type of business? What problems do they have right now? Answering those questions will be the basis of your content marketing campaign.

After that is established, you must carry out extensive keyword research. Determine which specific words and phrases you need to target within your site to appeal to your target audience’s needs and desires. If possible, establish personal relationships with those people that fit your reader profile, talk to them, and even ask them what they’d be interested in reading or learning.

Now that you know what your target market looks like, you can start to publish valuable content. To stand out among your competitors, you need to implement creative and innovative ways when writing any piece. Creating bland and ordinary articles won’t attract as many users as in-depth posts about specific topics. Step out of your comfort zone and craft long-form, useful pieces that cover a subject from all sides and angles.

If you choose to write more profound pieces, you need to:

  –  Make sure that you provide accurate facts and that you cite them properly.

  –  Show that you are an expert about the subject of your piece.

  –  Carry out original research and support it within your articles. Include statistics, related studies, and any relevant information that may be of use for your readers.

The technical aspects surrounding your site can also impact the quality of your content. If you publish amazing articles but your page fails to load properly, it will downgrade your users’ experience. The same thing happens if you don’t have a mobile-friendly site. These are aspects that search engines also consider when showing results for a given search query.