Reputation management is the practice of using positive content and marketing strategies to influence public perception and online conversations about your business. Your customers now have multiple platforms where they can talk about your business through comments on social media and share their reviews and experiences with your products and services on Google and other review sites. And it will affect your online reputation and what others think about your business, which is why it is important to actively monitor and manage your brand reputation. This is where online reputation management comes in, which involves building a strong brand image online.