Reputation management on social media is all about protecting and preserving the online reputation of a brand or a person when interacting with their existing and potential customers on social channels such as Twitter, Facebook, Instagram and others. The goal is to maintain a positive reputation of the business and deal with any negative feedback, comments and reviews in the best possible manner, providing a timely and appropriate response. The brand should always be polite when replying to customers on social media, even when responding to negative comments. Remember you want to make and keep a positive image of your business while using social media.