Reputation management software can automate the process of monitoring and responding to online reviews of a brand. For example, when someone mentions your brand name or sends a text to you on social media, the software can send an automated reply, letting them know that you are working on resolving the issue. This helps build trust and save time. Reputation software can also be used to ensure positive customer experiences through automated responses and to ask for reviews from satisfied customers. However, automation (software) must always be used under manual guidance by a team for the best reputation management results.