Reputation management, as the term suggests, refers to managing, controlling, improving and/or protecting the reputation of a business or an individual. In other words, reputation management involves the practice of influencing or changing how people (generally target customers) think of a brand or person as someone they might want to interact with or transact with. It also involves actively monitoring and dealing with any negative feedback or reputation threats about the business. Online Reputation is a big deal for today’s businesses, as your business reputation can have a great impact on whether or not a potential customer buys from you.