The search engine is specifically informed by schema markup what your content on your website is attempting to say. Unstructured data is transformed into structured data. While keeping other SEO recommended practices in mind, adding schema will aid search engine crawling, improving the website’s rating.

A search engine’s algorithm aids in the best possible content identification. The information and connections between the entities will be understood by the algorithm. Schema then enters the picture when the content has been given a structure.

The who, what, where, when, and how of the search engine can all be answered by using this structure and a small piece of code.