(SERPs) for a given query.

Depending on the query, there can be several result pages. Search rank is not only about the position within a SERP but also about which page the site appears on.

For example, it is not the same to be on the first position of page one than to be on the first position of page 2.

The first spot on the first page gets more than 36% of all the clicks for a search query, while the 10^th spot gets less than 3%. And that’s only on the first page. Most people don’t even bother to go to the second or third page of search results.

Many factors determine the rank of a page. These include the domain’s age and authority, relevance and freshness of the content, whether the site is responsive or not, the quality of the links from and to the site, whether it’s a secured site or not (HTTPS vs. HTTP), and more.

How can I improve my site’s search rank?

According to Google, there are at least 200 ranking factors they use to determine a site’s position on SERPs. Many of these cannot be controlled by the website’s owner, but some can be tweaked using search engine optimization (SEO) strategies and techniques. When done correctly, SEO can improve a site’s search rank.

There are four main elements to an effective SEO strategy: technical, off-page and on-page SEO, and relevant content.

  – Technical SEO is about setting up your website so it is easy for crawlers to index it correctly.

  – Off-page SEO is about building authority for your site through backlinks and social proof.

  – On-page SEO is about your site’s pages configuration and optimization.

Relevant content is about creating content that answers your potential customers’ questions.

These are the four key areas that need to be considered when devising an SEO strategy to boost your site’s rankings. If an SEO firm optimizes your website in a structured way following a thought-out plan, you can start gaining positions on SERPs and reaping the benefits from a well-positioned site.