Search Engine Reputation Management (SERM) is the process of monitoring and managing your business’s reputation primarily on search engines like Google. Because Google happens to be the first place where a potential customer will search for information about your company, products or services, it is imperative that your brand has a stellar reputation across search results on Google and other search engines. The search engine reputation management process involves managing negative search results, responding to customer reviews and feedback, and creating and spreading positive content/stories about the brand so that the search results about your business are impressive and trustworthy.