The activity of inspecting a website for chances to improve its positioning in search engine results is known as search engine optimization (SEO) analysis. Improved search engine results placement (SERP) and increased organic referral traffic from those results are two related objectives. One of the fundamental SEO KPIs that marketers track as part of their entire campaign is organic referral traffic.

A first report on prospective upgrades, such as keyword placement, the production of fresh content, URL optimization, and the eradication of redundant or underperforming content, may serve as the basis for SEO study. Due to the frequent changes in search results, it requires continuing work. So using a keyword rank tracker is part of SEO analysis.