seo stands for search engine optimization. It is a process which helps your business website to rank higher in search engines and boosts your visibility when a potential customer tries to search for something he needs or is looking for using google chrome, firefox or other such search engines. seo consists of numerous factors such as specific keywords customers may use to search for something. Businesses need to make sure they are using these keywords in their websites to make it easier for customers to find them. It is also important to publish relevant content on website pages otherwise the search engine will not display their website on the search page, considering it irrelevant and not useful to the customers.