SEO authoring is the process of incorporating keywords and keyphrases into web content. SEO content writers and SEO marketers utilize SEO to improve the natural visibility and SERP rankings of their websites. Combining outstanding content with narrowly focused search terms is the best writing method for SEO.
In traditional copywriting, other goals for the content writer take precedence over having the product rank top in search engine results. This kind of text may be found on a TV commercial or a product label, but an SEO copywriter engages readers on a web page. With expert content creation, the goal might be sufficiently flexible to cover both traditional marketing goals and SEO results.