Search engine optimization, or SEO, is enhancing a website’s technical setup, content relevance, and link popularity to make its pages more accessible, relevant to user search queries, and popular with users in general. As a result, SEO helps search engines rank these pages higher.

By presenting material that satisfies user search needs, search engines advocate SEO actions that help the user search experience and the page’s rating. 

This process comprises, among other SEO best practices, the use of pertinent keywords in page titles, meta descriptions, and headlines (H1), the use of descriptive URLs that contain keywords rather than a list of numbers, and the use of schema markup to explain the meaning of the page’s content. 

They provide an excellent chance for business owners to send targeted visitors to your website.