What is SEO ranking?

What is SEO ranking?

Depending on the quality of the links going to the page or the relevancy of the content to the search phrase, a website may or may not rank better on the SERP.

The positioning of a website or URL for specific keywords or keyword combinations varies amongst search engines. Even while a website may appear on the first page of the Google search results for a given phrase and rank in the top 3 for that keyword on Bing, this is not always the case. Of course, this is true for all search engines as well; Bing, Google, Yahoo, and every other search engine utilizes a different formula to determine rankings and assigns a different ranking to each website as a result.