SEO stands for Search Engine Optimization and, simply put, SEO writing is creating content that will help you optimize your content for Search Engines.
And what is Search Engine Optimization? It Is a set of strategies that help websites rank better in search engine results pages.
However, the first rule of SEO is that users come first. Yes, it is called Search Engine Optimization, but the primary objective of search engines is to provide their users with the best content available for their search terms, so your ultimate goal is to offer valuable, engaging content to those looking for information over the internet.
That being said, what does SEO writing entail?
SEO writing consists of following certain guidelines and strategies to help a website’s content naturally gain visibility. In order to do this, here is what you need to know.
Find the Right Keywords
And use them strategically throughout the text. Keywords are those terms that users type on Google or other search engine’s search bar when they are trying to find information about something. Incorporating relevant keywords in your site’s content will help search engines determine what it is that you offer, and match search results with your content. However, this needs to be done in a very specific way:
- They should be included in the meta tags for each page of your site.
- They should be included in headings and subheadings whenever possible.
- They should be used sparingly in the paragraphs of your pages.
Bear in mind that overusing keywords can make web crawlers flag you as spam and send you all the way to the bottom of the list of search results or not show your site at all.
Use Meta Information Wisely
By meta information we mean title tags and meta descriptions. These help search engines understand what the content on a page is about. This is also the information that appears in the search results pages when your page shows up as a potential hit. Which means it is what makes a user click or skip your page when presented by the search engine. That is why writing enticing meta tags can make more people click through to your site from the list of search results.
Create Unique Content that Solves a Problem or Answers a Question
And do it in a way that makes readers want to stay on your site. How many times have you clicked on a search result only to find out that the content was not what you were looking for, or worse, that it was nothing related to your search? This happens because people want to get traffic at any cost and use less than ethical SEO techniques. This is what gives SEO a bad rep.
To provide your potential clients or visitors with the content they need, you must understand who your target market is. If you know them accurately, you should be able to provide the information they need or want to read in a way that is appealing, entertaining, and useful.
And this should be done targeting those keywords we spoke about above.
Your content should be so useful and easy to read, that it makes people want to share it with the world.