Social media reputation management basically refers to the use of a variety of marketing strategies and methods to boost a brand’s image and awareness across different social channels like Twitter, Instagram, Facebook, YouTube, etc. The goal of social ORM is to improve and maintain the social media image of a company so that more customers trust the business and buy from it. It involves building a positive image of the brand by encouraging positive reviews and comments and dealing with any negative feedback through proper and timely responses. A positive social media presence of a brand is vital for the success of the company in the long term.