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What is Social Media Syndication?

Content syndication is publishing and promoting original web content through one or more third-party websites. The given information expands to articles, blogs, and videos. This strategy is known to drive organic traffic to your site and increase its visibility among SERPs.

Due to the widespread use of social media channels these days, it’s only logical that a similar term would apply to them. This is the case of social media syndication, and it refers to the method of sharing your blog or website page onto your social media accounts or those of brand partners.

Many tools allow you to program when and where you want your content published, and how often. It’s a great alternative to paid marketing campaigns where businesses often spend thousands or even hundreds of thousands of dollars to make their brand stand out. With social media, the possibilities are endless. You can utilize compelling posts, live videos, tutorials, partnerships, and so much more.

What are the best practices for social media syndication?

As with anything, strategies need to be implemented effectively to have a positive outcome. Although social syndication seems easy enough, bad execution can end up hurting your business.

The first (and most important) aspect you need to keep in mind is your target audience. Social media platforms rely on the personal touch. Establishing communication with your users is crucial for a good syndication strategy. Publish content tailored to their needs, and if you can, use surveys to know what they’d like to see or learn.

Social media syndication may not be successful right away. That’s why you need to test it over and over again. Figure out what works best for your brand and what type of content are users engaging with the most. Testing will let you know the following factors:

  –  The best hours to post.

  –  How long your posts should be.

  –  Which call-to-actions to include.

  –  What effects different images are having.

Lastly, don’t limit yourself to only one social media platform. Even though Facebook is extremely popular these days, other channels like Twitter and Instagram have proven to be equally important in driving qualified traffic. It all depends on who your market is and which social media platform or platforms they prefer.