White label services and SEO reseller services Search engine optimization (SEO) is a collaboration between two businesses. The partnership is made up of at least two businesses that have made a deal to split the duties of marketing and sales for an SEO product.

As an illustration, suppose you run a marketing firm with pay-per-click advertising as your primary specialty. One of your clients wants to increase their involvement in digital marketing. Perhaps the client has recently attended a convention where they were barraged by other companies bragging about how effective their SEO campaign was. Naturally, you agree to provide SEO services to this client in order to keep them.