Making technical and creative changes to your video distribution to boost your content’s traffic is known as video SEO. Search engine traffic comes from Google and Bing. Search engines view videos as a media asset that is a component of a larger page, as opposed to photos, which are indexed and ranked as individual files. When search engines index a video, the page it resides on is further labeled as a video page. Unfortunately, major search engines can’t find an embedded video on a website and instantly comprehend all the pertinent information.
Therefore, marketers must put in a little extra effort to aid search engines in indexing videos. You can add SEO to your videos by adding keywords or catchy phrases in the title and the description of your video.