An essential requirement for eCommerce websites is SEO. 

We need your product to rank higher than your rivals to reach your potential clients appropriately so they can find the things they need on the search engine results page (or SERP).

The top search engine rankings are a primary objective for each eCommerce website. No matter how big or tiny your business is when done effectively, SEO eCommerce tactics can help your website rank highly, and your website pages will offer the most satisfactory answers to users’ search queries. A continual, free stream of organic traffic to your website with excellent conversion rates might result from optimizing eCommerce sites.

It also helps to build your brand among the right audience and also aims to decrease your marketing costs and advertising budgets.