More than 80% of all consumers read online reviews before purchasing a product or service from a new brand. If there are a lot of bad reviews about your business online, not many consumers would want to buy from you. Good reputation, on the other hand, helps consumers with their decisions to buy from a brand that others trust and recommend. Online reputation management helps create a positive reputation for your brand and business online by providing timely responses to negative feedback and promoting positive content about the brand to increase customer confidence. Positive reviews can help you get more customers and sales.