Reputation management is all about maintaining a positive reputation of a brand by responding to negative feedback in a timely manner and encouraging feedback from happy customers of the company. A positive reputation can help a business gain more trust among customers and in the market, which in turn helps you get more customers. Your existing customers will stay loyal to you and spread positive word of mouth about your brand, which will help you get more new customers. Moreover, positive reviews about your company can help turn more leads into customers, as many consumers read online reviews before buying anything.