Online reputation management has many benefits. It can help improve the customer perception of your company, i.e. make sure that people have a good feeling about your business and trust you as an authority. Secondly, it can help maintain the online feedback from your customers, i.e. respond to reviews in a timely and appropriate manner to further enhance your brand image. Lastly, ORM can help increase brand awareness and visibility, i.e. use positive content about your business to increase your search engine and online visibility and make more people aware of your business to make it easy for people to find and remember you.