Reputation management is very crucial for the success of a business online. Consumers read reviews and search online before buying from a new company. A positive online reputation of your company can help you get more customers and win the trust of your existing customers. Reputation management can also help you improve your business performance and give you a better return on investment (ROI), as more people trust your business and would prefer to buy your products and/or services. Online reputation management (ORM) involves protecting the brand image of a company or person from misleading information and negative reviews online.