The online business space operates largely on trust. Online consumers will buy from a brand only if the previous customers of the company trust it and speak good things about it. For instance, positive reviews about an online business can help build a positive brand image, encouraging potential customers to trust the business and buy its products and services. Reputation management is the practice of monitoring and managing the online reputation of a business and taking necessary action to restore any damaged or bad reputation. For example, if someone posts a negative review about your business, reputation management will handle it.