A reputation management policy is a strategy or a plan to effectively monitor and manage the online reputation of a business. The policy can guide you through the steps to properly manage the online image of a brand. This will involve using positive content to strategically push negative content or stories down the search results and actively monitoring and responding to negative reviews in the best possible manner. At the same time, the policy will include steps to identify and overcome limitations of your own brand, products and/or services in order to improve your customer service experience and build a health brand image.