In today’s competitive business environment, companies have limited options to market their products to get more customers and sales. In a bid to beat the competition fast, some companies take the wrong route, which includes negative marketing of their competitors. Writing negative reviews on competitors’ online profiles is a common example of that. This, despite being wrong, can do a lot of damage to your business if someone is intentionally sharing bad information or feedback about you. This is where reputation management comes in as a way to protect your brand image by properly responding to negative feedback on Google and social media.