YouTube ads are displayed over a YouTube video. Advertisements will appear on video content, which can be a movie, animation, educational video, song, or any other type of content.
As you know, YouTube is owned by Google, so the advertising options are quite similar to those of Google Ads. They can be displayed before, during, or after a person is watching a video. After playing for a short while, viewers can skip some YouTube ad styles but not others. It majorly depends on the video’s length and the viewer’s location.
The number of YouTube influencers is increasing every day. They bring something exciting or new to their channel. People are consuming endless content through this platform. Therefore, there are a lot of benefits to running advertising campaigns here and being able to connect with a huge audience at once. Let us see how to use YouTube ads as a beginner.
Why Advertise on YouTube?
YouTube is the second-largest search engine in the world and you can use it to reach new customers. Many people have bought a product after seeing it in a YouTube ad and 70% of those purchases were based on a video.
With the new feature of advertising in “shorts” now available, YouTube is becoming an even more valuable marketing platform for advertisers. YouTube allows you to create unique brand experiences and express your business’ personality.
If you’re looking for data on your ads and campaigns, YouTube provides analytics reports that aren’t included with Google Ads analytics. You can also use retargeting campaigns to target users who have already viewed your videos on YouTube or on the Google Display Network.
How to Use YouTube Ads Step by Step
First of all, choose your goals for your YouTube campaign before it goes live for conversion, consideration, or awareness. This will affect the format and bid strategy you ultimately choose. A conversion campaign might want to increase online sales; hence, its aim might be conversions rather than impressions. As an illustration, an awareness campaign might want to generate as many impressions as possible. So let’s walk through the steps.
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Connect Your YouTube channel to Google Ads
Connecting your channel to Google AdSense is the very first step to using YouTube ads. Ad content will begin to appear on your YouTube videos once you cross 1000 subscribers and have had more than 4000 hours of total views. You must pay Google Adwords to have your commercials displayed. This advertising will be displayed to appropriate individuals by working with the algorithm.
If you have fewer views on YouTube and want to increase, then you must read our guide: How to Get More Views on YouTube In 2023
Create a New Campaign
Simply click on “create a new campaign,” and you’ll be given a choice to select a campaign objective. Choose a video or display from the given options depending on your objectives.
You have to click on the “video” option, and now you will be required to choose a campaign subtype. Choose the best choice and continue with the “Continue” button.
Configure the Campaign
After successfully creating the campaign to start your YouTube ads, now configure it by giving it a name to make data collection easier. Then, confirm the duration of your campaign, ad budget, and bid strategy. Confirm your networks, locations, and languages after that.
Exclusions from the content are also included in this section. This establishes where your ads will appear. You should likely choose restricted inventory if your business is normally family-friendly.
Expanded inventory might be a suitable choice if your brand is more established. Here, you can also exclude particular categories of content and labels.
Select Your Bidding Method
You now need to make a decision regarding your campaign’s funding. You have the following options for that:
- Maximum CPV (Cost Per View): You will pay by determining how many views and interactions a video receives.
- You will be charged a maximum CPM (cost per mile) for every thousand impressions of your advertisement.
- You will only be charged per thousand impressions after your advertisement has been viewed. It is also known as “vCPM.” You don’t have to pay if a user lands and leaves the page right away.
- Target CPA (Cost Per Acquisition): Fees are based on viewer activities, like clicking on your advertisement.
Select a Type of Inventory
Your advertising can only be displayed in this section on content that is relevant to or matches your brand. To make sure that your advertising doesn’t display offensive content, it’s important to carefully read through each choice. You should not take this step for granted as it may affect your brand negatively.
Choose the Audience You Want to Reach
The process of focusing on your target audience begins with choosing demographics and viewers’ preferences.
YouTube ads provide you with the chance to specify your target audience by providing information about their gender, age, parenting status, etc. What else do you want? Just concentrate on these factors, and you are done. Make every effort to be as descriptive as you can.
Enter your keywords to address a specific audience. One keyword per line should be used in the field as your target keywords. To target your competitors’ keywords, you can use OTT tools.
Choose Your Ad Locations
Okay, so now you can choose exactly where you want your YouTube ads to appear. If you omit this field, your advertisement will run anywhere, which will not make any sense. After that, look for your marketing video using the search bar option you see. You can also click the link to upload your video to YouTube if you haven’t already. Once it appears, click to choose it.
The Final Step Is to Select a Video Format
Based on the choices you’ve already made for the campaign, the ads will display the possibilities that are accessible. Then, remember to include your headline, CTA, and URLs.
Select your preferred video format. Keep in mind that in-stream video advertisements come with a display banner. In this situation, you have the option of uploading an image or letting ads create one for you using videos from your YouTube channel.
After choosing your format, simply click “Save and continue” and then “Continue to campaign” to complete the process.
It is expected that you have gone through the complete article and come to know how easy it is to use YouTube ads.
If you have a small business, you may find YouTube advertising somewhat expensive. This can be the case if you don’t have much money to invest or if other advertising channels, such as social media advertising, aren’t generating as much cash as you had hoped for.
YouTube ads focus on different kinds of content formats and interact with users in very different ways. If your audience interacts with video content more than other types of content, YouTube ads are the best place to find leads. Moreover, if you want to create a top-notch strategy for your YouTube advertising campaign, look no further than OTT.