Ecommerce link building is an important SEO strategy to implement for boosting your ecommerce business. Link building, a type of off-page SEO tactic, is the process of acquiring external links from other websites to your own. Off-page SEO refers to SEO techniques undertaken outside of your website that can be used to improve the position of your site in search engines. Besides link building, this can also include social media marketing efforts. According to Moz, there are two fundamental ways that search engines use links:
Discover new web pages
Determine how pages rank in the results
When search engines go through webpages, they explore the content of the websites to add to their indexes. When they do this, they also look at the number of sites pointing to that particular web page as well as the quality of the website. Off-page SEO (in this case, link building) gives an indication as to how other websites perceive yours, and with all else equal between other ranking factors considered between two similar pages, off-page SEO will determine which page will rank higher. Link building is important in page ranking, which is the measure of the quality of a page based on the number of links directing to it.
The more links pointing to it, the more trustworthy the website is deemed to be, at least according to Google’s search algorithm. Some people have resorted to shady link building techniques to manipulate the results, but these are not advised. After all, the Google Penguin update penalizes sites that use those illegal methods, including and up to de-indexation from Google search results. Link building is also important in SEO. The more links are spread out, the greater the chance your website will be seen and clicked. The more visitors, the more incoming traffic. It is important to link to sites that are related to your own, as relevance is a factor when it comes to ranking with backlinks.
The Google Panda update penalizes sites with low-quality content, and who you’re linking to can be a factor in determining the quality of your content. Google also gets suspicious when you seem to be soliciting backlinks from sites for SEO purposes. According to the latest algorithm update, Google Panda also includes a social component, which specifies that your website should also be mentioned on social media for full marks.