$993,958,646
Revenue Generated by SEO22,125,576
E-commerece Transactions19,246,223
Leads Generated12,636,545
Calls Generated96%
Client Retention Rate Yes! We win 96% of the time.118
SEO Awards Won
Amazon is the world’s most powerful product search engine, and the brands that win in 2026 are the ones that combine A10
Amazon is the world’s most powerful product search engine, and the brands that win in 2026 are the ones that combine A10 algorithm expertise, full listing optimization, integrated PPC strategy, Brand Registry tools, AI-ready GEO content, and off-platform attribution into a unified, continuously improving growth system. Partial optimization produces partial results. One-time setup produces one-time gains followed by gradual decline as competitors compound their advantages.
Comprehensive Amazon SEO — executed by a team with the methodology, category expertise, and track record to sustain it month after month — produces market leadership that compounds over time. It produces the kind of dominant page-one positioning where your brand captures the category, not just a slice of it.
OTT has built and refined that system across 20 years of search excellence, 1,000+ client engagements, and 70+ countries. Our 96% retention rate is proof that our clients don’t just see short-term ranking gains — they see sustained revenue growth that makes our partnership the obvious decision to maintain. Guy Sheetrit and the OTT team are recognized by Forbes, Inc., and the New York Times as among the world’s leading search experts, and that recognition comes from client outcomes, not self-promotion.
If your Amazon rankings aren’t where they need to be — or if you’re entering a competitive category and need to establish page-one positioning fast — apply below to see if your brand qualifies for OTT’s Amazon SEO program. Spots are limited. We work exclusively with brands committed to category leadership, not incremental improvement.
More than 9.7 million active sellers compete on Amazon. The top three organic results capture over 64% of all clicks. If your listings aren’t on page one for the keywords that matter, your competitors are collecting the revenue that should be yours. OTT’s Amazon SEO services combine deep A10 algorithm expertise, AI-driven listing optimization, Brand Registry strategy, and full-funnel ecommerce methodology to move your products to the top — and keep them there regardless of how the algorithm evolves.
Our founder Guy Sheetrit has been featured in Forbes, Inc., the New York Times, Entrepreneur, and Business Insider for his industry-leading search optimization work. With over 20 years of experience, 1,000+ client engagements across 70+ countries, and a 96% client retention rate that speaks louder than any agency pitch, OTT is the team serious Amazon sellers choose when rankings and revenue actually matter.
Amazon is no longer just a marketplace. It is the world’s largest product search engine. More than 63% of all online product searches now begin on Amazon, not Google. That shift has permanently changed how brands need to think about their search strategy — and made Amazon SEO one of the highest-ROI investments any ecommerce business can make.
Amazon SEO in 2026 means optimizing your listings to satisfy both the A10 ranking algorithm and the increasingly AI-driven discovery layer sitting on top of it. Amazon’s Rufus AI shopping assistant — launched at scale in 2025 and now deeply embedded in search results — interprets buyer intent through conversational queries. Listings that answer natural-language questions with specific, structured content surface in Rufus recommendations. Listings that rely on vague superlatives are buried behind competitors who understood the shift first.
True Amazon SEO covers keyword strategy, listing architecture, conversion rate optimization, review velocity, seller authority, and off-platform traffic signals. It is not a one-time setup. It is a compounding, ongoing discipline that rewards consistent, expert-level attention — and punishes brands that treat it as a box-checking exercise.
OTT’s approach integrates ecommerce SEO strategy with Amazon-specific technical expertise so that your brand wins across every discovery channel — Amazon search, Rufus AI, Alexa voice, and Google — not just one of them.
Amazon’s A10 algorithm is the evolution of the A9 system that previously powered Amazon search rankings. The differences are significant, and sellers who still operate on A9 assumptions consistently underperform those who have adapted. Where A9 weighted paid advertising heavily as a direct ranking signal, A10 shifted the balance toward organic performance indicators: sustained sales velocity, click-through rate, conversion rate, seller authority, and customer satisfaction metrics.
Understanding A10 is not optional — it is the foundation of every optimization decision we make. The algorithm evaluates hundreds of signals to determine which products deserve top placement for any given search query. The primary ranking factors in 2026 include:
Most agencies optimize titles and call it Amazon SEO. OTT builds a strategy that strengthens every A10 signal simultaneously — because rankings are earned through compound performance, not keyword density. According to Amazon’s own seller resources, listing quality and performance history are the two foundational inputs the ranking system evaluates — and both require sustained, expert optimization to move meaningfully on competitive ASINs.
A ranking is worthless if your listing doesn’t convert. Amazon SEO is a two-part discipline: get found, then persuade. OTT’s listing optimization framework addresses both — every element of your product page is engineered to maximize keyword relevance, click-through rate, and purchase conversion simultaneously. These goals are not in conflict; they reinforce each other when approached correctly.
Title optimization is the single most powerful ranking lever on your listing. We research high-volume, buyer-intent keywords and place them in the optimal sequence — primary keyword first, followed by differentiating attributes — within Amazon’s character limits. Our titles are engineered to satisfy the algorithm and compel human buyers to click.
Bullet point strategy uses all five available bullets as persuasion and ranking tools simultaneously. We lead each bullet with the strongest buyer benefit, incorporate secondary keywords naturally, and address the top purchase objections that prevent conversion in your product category. Bullets written as feature lists lose to bullets written as buyer outcomes.
Backend search terms give sellers 250 bytes of hidden keyword space that most competitors waste on redundant terms. OTT populates this space with high-value long-tail variants, competitor brand misspellings, alternative terminology, and complementary search terms that expand your listing’s discoverability footprint without cluttering visible copy.
Image strategy determines click-through rate before buyers ever read your title. Your main image drives the decision to click. Your secondary images determine the decision to buy. We develop comprehensive image briefs covering the main product shot, lifestyle imagery, feature infographics, size comparison visuals, and use-case scenarios — each image serving a defined conversion function.
Get a free consultation and discover how OTT can drive measurable results for your business.
One of the most misunderstood dynamics in Amazon selling is the relationship between paid advertising and organic rankings. They are not separate channels competing for the same budget. On Amazon’s A10 algorithm, they are deeply interlinked — and sellers who manage them in isolation consistently underperform those who build an integrated strategy around both.
When a Sponsored Products ad drives a sale, that sale counts as a real unit sold in Amazon’s ranking system. Sales velocity is a primary A10 signal. This means strategically managed PPC campaigns don’t just generate short-term ad revenue — they accelerate organic rank improvement by feeding purchase data into the algorithm’s evaluation of your product’s demand and buyer satisfaction. The PPC halo effect is real, measurable, and deliberately exploitable by sellers who understand it.
OTT manages Amazon PPC as a ranking acceleration tool, not just a visibility channel. Our paid strategy is built around all three campaign types:
Our campaigns are structured to achieve target ACOS (Advertising Cost of Sale) thresholds that balance profitability with ranking momentum. We manage keyword harvesting from auto campaigns, negative keyword libraries, bid optimization, and strategic dayparting to ensure your ad spend generates more ranking leverage than competitors spending the same budget. As your organic rankings strengthen, we progressively shift budget from paid efficiency toward organic yield — reducing ad dependency while maintaining or growing your market position.
For brands running paid campaigns beyond Amazon, our PPC management services extend the same data-driven methodology to Google Ads, Meta, and programmatic channels — creating a unified paid strategy across every platform where your buyers spend time.
Amazon Brand Registry is no longer optional for serious sellers. It is the gateway to a suite of tools — A+ Content, Brand Stores, Vine reviews, Amazon Attribution, and brand protection enforcement — that are entirely unavailable to non-registered sellers. Getting enrolled and fully utilizing the Brand Registry ecosystem is one of the highest-leverage investments a brand can make in 2026.
A+ Content (formerly Enhanced Brand Content) replaces your standard product description with rich, modular content — custom images, comparison tables, feature highlight sections, and brand narrative modules. Independent data consistently shows A+ Content lifting conversion rates by 3–10% versus standard descriptions. On a high-volume ASIN, a 5% conversion lift compounds into tens of thousands of dollars in additional monthly revenue without changing your ad spend.
Brand Story is a dedicated A+ module that appears consistently across your entire product catalog, building brand recognition and buyer trust at scale. OTT’s creative and copy teams produce Brand Story content that communicates your unique positioning, origin, and values in a format Amazon rewards and buyers respond to at the point of purchase decision.
Amazon Attribution allows Brand Registry sellers to track how off-Amazon marketing channels — Google Ads, Facebook, email campaigns, influencer partnerships, and editorial content — actually perform in driving Amazon conversions. This data is transformational for budget allocation: you can finally see which external channels are generating Amazon sales and invest accordingly, rather than guessing.
Amazon Storefront gives your brand a dedicated, multi-page shopping experience within Amazon’s ecosystem. We design and build Storefronts that serve as high-converting brand landing pages for off-Amazon traffic — maximizing the ROI of every external visitor you send to your Amazon listings.
Amazon’s Rufus AI shopping assistant has fundamentally changed how buyers discover products on the platform. Fully integrated into search results by 2025 and now handling a growing share of all product queries, Rufus interprets conversational, intent-driven search queries — “best protein powder for beginners,” “eco-friendly water bottles under $30,” “noise-canceling headphones for long flights” — and surfaces products based on how well listings provide specific, extractable answers to those questions.
Optimizing for this AI discovery layer requires a Generative Engine Optimization (GEO) strategy applied specifically to Amazon’s content environment. GEO for Amazon means structuring your listing content so that AI systems can extract clear, factual, attribute-rich answers to buyer questions. Listings that use vague superlatives (“best quality,” “premium grade,” “superior performance”) consistently underperform listings that contain specific, verifiable product data (“2,000mAh battery,” “BPA-free Tritan material,” “fits laptops up to 15.6 inches,” “OEKO-TEX Standard 100 certified”).
OTT’s Amazon GEO methodology is built on five pillars:
This GEO philosophy is the same one underpinning our broader SEO services for Google and AI search engines — because whether the query happens on Amazon, Google, Perplexity, or a voice assistant, the principle is identical: specific, credible, structured content wins. For brands who also need to capture buyers before they reach Amazon, our content marketing services build the external authority that drives off-platform traffic directly to your listings through Amazon Attribution.
Amazon SEO agencies are everywhere in 2026. Most offer the same surface-level services: a keyword tool report, a title rewrite, and a monthly PDF with ranking screenshots. Very few of them understand the full-funnel dynamics of Amazon — the interplay between organic rankings, paid advertising, review velocity, Brand Registry tools, external traffic, and AI discovery — well enough to move the needle on competitive ASINs in categories that actually matter.
OTT is built differently. Guy Sheetrit founded this agency over 20 years ago with a conviction that search optimization is fundamentally about understanding how buyers think and then positioning your product to satisfy that intent better than every competitor. That conviction scales from Google to Amazon to Rufus — the buyer’s question is always the starting point, and the algorithm is always the mechanism for reaching them.
Our Amazon practice is staffed by ecommerce specialists who have managed thousands of ASINs across consumer electronics, health and beauty, home goods, apparel, pet supplies, industrial supplies, and dozens of other competitive categories. We bring category-specific benchmarks, proprietary competitive intelligence, and a research methodology developed across 1,000+ client engagements to every new seller we work with.
Whether you’re launching a new ASIN into a competitive category, rescuing a high-velocity product that’s losing rank to aggressive competitors, or scaling a successful catalog to dominate a niche, OTT builds the strategy and executes every element of it. Our local SEO and ecommerce SEO programs share the same cross-channel intelligence infrastructure that makes our Amazon practice exceptional — because buyer behavior doesn’t stop at Amazon’s login screen.
According to Statista’s marketplace data, third-party sellers now account for over 60% of total Amazon sales volume. The competition for page-one placement has never been more intense — and every month without expert-level optimization is market share your competitors are capturing.
Answers to the questions we hear most
What is Amazon SEO and why does it matter in 2026?
Amazon SEO is the practice of optimizing your product listings to rank higher in Amazon’s organic search results. It matters in 2026 because over 63% of all online product searches now begin on Amazon rather than Google, and the top three organic results capture the overwhelming majority of clicks and purchases. If your listings aren’t on page one for the queries your buyers use, they find your competitors instead. Amazon SEO produces compounding, sustainable revenue growth — unlike paid advertising, where results stop when spend stops, organic rankings generate sales continuously at no additional acquisition cost.
How long does it take to see results from Amazon SEO?
Most listings see measurable keyword ranking improvements within 4–8 weeks of comprehensive optimization. New products or ASINs with low historical sales velocity may take longer, as the A10 algorithm requires evidence of sustained buyer demand before granting high organic positions. OTT’s integrated PPC strategy accelerates these timelines by driving deliberate sales velocity through targeted Sponsored Products campaigns, feeding the ranking signal the algorithm needs to promote your listing. Highly competitive categories with established top sellers typically require 3–6 months of consistent optimization to reach page-one positioning.
Does Amazon PPC help organic rankings?
Yes — and understanding this is one of the most important advantages a sophisticated Amazon seller can have. Every sale generated through Sponsored Products advertising counts as a real unit sold in Amazon’s A10 ranking system. Since sales velocity is a primary ranking signal, strategically managed PPC campaigns don’t just generate immediate ad revenue — they accelerate organic rank improvement by building the purchase history your listing needs to earn algorithm trust. OTT manages Amazon PPC as a ranking investment with clear organic rank targets, not simply as a cost-per-click traffic tool.
What is the Amazon A10 algorithm and how does it differ from A9?
Amazon’s A10 algorithm is the successor to the A9 system that powered Amazon search rankings for years. The defining difference: A10 significantly reduced the weight of paid advertising as a direct organic ranking signal and increased the importance of organic performance metrics — sustained sales velocity, click-through rate, conversion rate, seller authority score, and off-Amazon traffic signals. A9 rewarded sellers who outspent competitors on ads. A10 rewards sellers who build genuine product performance and listing quality over time. This shift makes comprehensive listing optimization and real conversion improvement more valuable than ever before.
Do I need Amazon Brand Registry to compete effectively?
You can improve organic rankings without Brand Registry, but you cannot compete at the highest level without it. Brand Registry unlocks A+ Content (which consistently lifts conversion rates 3–10%), Brand Storefront, Amazon Vine for early review generation, Amazon Attribution for external traffic measurement, and brand protection tools to fight counterfeits and unauthorized resellers. In 2026, serious Amazon sellers who skip Brand Registry are voluntarily surrendering conversion advantages, discovery tools, and brand protection capabilities that their enrolled competitors are actively using against them. OTT recommends Brand Registry as a foundational requirement for any brand investing seriously in Amazon growth.
What is A+ Content and does it actually improve Amazon rankings?
A+ Content (formerly Enhanced Brand Content) is a Brand Registry feature that replaces the standard product description with rich, modular content — custom images, comparison tables, feature highlight sections, lifestyle photography, and brand narrative modules. A+ Content directly improves conversion rates by providing buyers with more compelling, complete information at the point of purchase decision. Because Amazon’s A10 algorithm uses conversion rate as a ranking signal, A+ Content’s conversion lift produces an indirect but measurable organic ranking improvement over time. Sellers who add high-quality A+ Content to competitive ASINs typically see 3–10% conversion rate improvements — which at meaningful sales volume translates to significant monthly revenue gains.
How does GEO (Generative Engine Optimization) apply to Amazon in 2026?
GEO on Amazon means structuring your listing content so Amazon’s Rufus AI shopping assistant and other AI-driven discovery features can extract clear, specific, factual answers to buyer questions. Rufus handles conversational product queries — “what’s the best collagen supplement for joint health” — and surfaces products whose listings provide concrete, verifiable attribute data that answers those questions. Listings built around vague benefits (“high quality,” “made with premium materials”) consistently underperform listings with specific product data (“2,000mg hydrolyzed collagen per serving,” “Type I and III collagen,” “unflavored, mixes in 10 seconds”). OTT identifies the exact conversational queries Rufus fields in your product category and restructures every listing element to provide extractable, AI-readable answers.
Why choose OTT for Amazon SEO over other agencies?
OTT brings 20+ years of search optimization expertise, 1,000+ client engagements across 70+ countries, and a 96% retention rate that reflects actual, sustained results — not one-time wins. Our founder Guy Sheetrit is recognized by Forbes, Inc., the New York Times, and Entrepreneur as a leading search authority. Our Amazon practice integrates organic listing optimization, PPC strategy, A+ Content production, Brand Registry management, GEO, and external traffic attribution into a single, coherent growth system — not disconnected services sold separately. We measure success by ranking improvements and revenue growth, and we report both with complete transparency every month.
Get a free consultation and discover how OTT can drive measurable results for your business.
We inspire and motivate business owners, entrepreneurs, and professionals around the world. 96% of clients stay with us and never leave. We must be doing something right.
Who knows? OTT might be the best thing that ever happened to you.
