The Google “local pack” refers to the top 3 results in a local search. It’s also called the 3-pack.

You can optimize for Google’s local pack search by making your website mobile-friendly, providing great content, and showing your connections to the community.

And when your site shows up in the local pack, you get more organic traffic and more customers. Compared to other methods of marketing or advertising, Search Engine Optimization is an important and cost-effective option to consider.

Here’s what Google’s local pack results look like on a smart phone for a search for locksmith Seattle:

As you can see, Google’s local search results fit perfectly on a mobile phone screen – one map and 3 business listings. With a tap of your finger, you can see if the business is open, read reviews, call them, view their Facebook, and more.

Why Is Local Pack SEO Important?

High ROI. A business optimized for local searches can generate more revenue, since you want more customers searching for your business in your local area. That means you can expect higher potential growth than those who do not capitalize on this.
Increase your chances of ranking high in search engine results pages (SERPS). Businesses that rank higher can expect more traffic than those who rank lower. But it’s difficult to rank near the top on your own without expert help.
Brand Awareness. More people searching for your keywords can discover your brand. This can help your business stand out in a competitive market today … and raise your brand awareness tomorrow.
High Conversions. Because the keywords we target for you are high converting, the traffic you receive will be highly valuable – traffic that would otherwise cost you a great deal in Google AdWords or other PPC.

And roughly 58% of local searches are done on mobile devices, a number that’s growing every year.

What’s more, 82% of local searchers will call or visit a store (TMP/comScore). And 61% of local searches lead to a purchase (Search Engine Watch) — especially if they find you on their mobile phone.

Google maps is one of the most effective ways of getting new traffic, phone calls, and people walking into your place. It is so effective that you might see a drastic increase in traffic in a matter of hours after being properly created. We can rank maps like no one can, we can make the impossible, POSSIBLE… Google maps marketing is one of the strongest most amazing ways to generate revenue almost instantly for your business.

The only question is, will customers find you or your competitors?

Here’s How To Rank Higher In Google’s Local Pack Search

Local pack search results depend greatly on prominence — how well known, trusted, or talked about is your business in the community?Google uses three key factors to determine your prominence: local citations, reviews, and links.

Local citations are any mention of your business on the web. They often include your company name, address, and phone number, aka NAP. The most common local citations are directories like Google My Business, Yellowpages.com, Manta.com, etc. But Google also counts citations found on blogs, newspapers sites, event listings, etc.
Reviews of your business are critical. What are people saying about your business on sites like Yelp, TripAdvisor, local business publications, etc.? Google counts the number and quality of reviews to help determine how your site ranks in local searches.
Links to your website from well-established local sites are a final key component of search algorithms in Google. These include educational websites (.edu), the Chamber of Commerce, local news websites, or a local networking group like BNI.

Here is a list of questions you need to ask yourself to know if your site can rank higher

Do you have highly targeted keywords in your web page title?
Are you using clean, SEO friendly URLs?
Does your business follow NAP for all directories?
Does your website have an active blog?
How does your webpage appear in mobile?
Does your website cover schema for local business?
Is your call to action (CTA) displayed prominently?
Is your phone number prominently displayed?
Are your navigation menus indexable?

Just as the rules for web design changed, forcing you to create a mobile-friendly website or be penalized by Google, the rules for local search have changed too. The bar has been raised.

Really, there’s no reason for your business not to invest in local SEO. Because local SEO makes your website – and your business — more accessible to customers.

In our experience, you can expect 90-95% more traffic if your website and Google My Business details are optimized correctly.

This is especially important if your customers need help quickly — locksmith technicians, plumbers, electricians, garage door repair, etc. Because those people are likely searching on their mobile phones and making a phone call right away.

Just a few years ago, most businesses did nothing to optimize for local searches. But today, you have to run faster just to keep your current rankings in search. Or you’ll fall behind.

And whichever company wins in local pack search results wins the lion’s share of customers. It’s just that simple.

How Can We Help You Win At Local Pack SEO?

We can help you rank higher in Google local pack searches by:

Optimizing your website content for local searches
Researching keywords to determine the most efficient and high-volume keywords
Creating and optimizing current content based on targeted search terms
Ensuring that your website design is optimized and mobile-friendly
Listing your site on local business listings, such as yelp or google places
Correcting and increasing the number of local citations
Helping you obtain local reviews on google
Creating local backlinks to your website, for increased organic traffic
And much more

Over The SEO Ninjas has done outstanding things for our business growth and our online presence. Prior to working with Over The Top, we attempted to run our own PPC campaigns with very low results (wasting a lot of money). After bringing in Over The Top, who understands our needs and is very attentive, the phone is ringing off the hook. Thank you for helping us triple our profits! We give them the highest regard for their skill set and highly recommend them for any company’s website building and online presence.
After hiring a few SEO firms over the years, with little to no results, I decided to give one more crack at it. I learned about Over The Top SEO while researching the best link building companies on google, and found myself stumbling across their website. I was introduced to the founder, Guy Sheetrit, by one of his employees, and could immediately tell my experience would be different. Guy seems to have a knowledge of SEO that far surpasses that of 99% of the SEO firms I’ve dealt with in the past, and the results speak for itself. I plan on using his services in the months to come.
Over The Top SEO chose a great name, because their results really are over the top. I worked out an estimated ROI I’d get from working with them, and the results have FAR exceeded what I thought I’d be getting. First page results all over the place, ranking for wayyyyy more phrases than I was even expecting, and the traffic has turned into a game changing amount of new business for me and my company. Thank you guys sincerely!
I was the one to locate Over the top SEO for my University and I am happy I did it. These guys are no joke, they know what they are doing from A to Z. no games, no time wasting. purely professional.
We started working with Over The Top SEO after looking for serious SEO experts, we found them in the top positions for most of the competitive words we looked up and after much consideration we decided to go with them, We can’t disclose too much but I can say that it is a beautiful relationship and we are most grateful for the technical knowledge these guys have. Overall just 10/10.
We are a fairly big company in the auto parts industry and Over The Top SEO helped us grow A LOT in the past 2 years. we would gladly recommend them anytime, anywhere.
This company is probably the best we have encountered as of yet, we have been suffering from poor “SEO” experts by 5 companies that are known out there and yet all fail to deliver and over promise the sky. With over the top we literally had 100% interaction in our campaign, we were an active part of the process and still are always in the loop. We finally saw results after several short months with a continuing growth in sales. We are so happy to have met Guy and his team of professionals, and we are not going anywhere.
We were very surprised by the way Guy, Greg, Paul and the team at Over the top SEO works, its the first time someone opens our eyes to what is happening with our campaigns and involves us deeply into the process, which now I understand the importance of why they do it they way they do, we are with OTT for more than 9 months now and we are very happy with them, they are the only company that provided us with raw results constantly.
It sounds that I am very buyest, but hee, what these guys do works. On a daily basis you see your positions improve, traffic get better and your store grow. We are happy bumping into Over The Top SEO, even though we are a dutch company they managed to get Gereedschappelijk the ranking we were looking for. And still improving…!
Really Enjoyed my experience and will continue working with Over The Top SEO in the future. Much love.