Search has changed. AI now generates answers, not just links. The agencies that thrived in the old paradigm aren’t automatically equipped for the new one. Over The Top SEO is — because we’ve been building for this moment since before most agencies knew it was coming.
This page lays out exactly what makes OTT different: our track record, our technical depth, our leadership credentials, and the specific capabilities that set us apart in Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), and AI-native search.
Over The Top SEO was founded in 2014 with a clear mission: deliver measurable search marketing results for businesses that take growth seriously. Over the past decade, we’ve served more than 1,000 clients across industries — from SaaS startups to enterprise e-commerce brands, legal firms, healthcare organizations, and financial services companies.
The numbers tell the story. Our clients have collectively generated over $1 billion in revenue attributed to organic search strategies we’ve designed and executed. This isn’t theoretical. These are real businesses with real P&L statements showing the impact of sustained, intelligent SEO and digital marketing.
That track record matters in the AI search era because GEO doesn’t exist in a vacuum. The fundamentals — technical SEO, content architecture, authority building, conversion optimization — are the foundation on which AI visibility is built. Agencies without that depth are bolting GEO onto a weak frame.
In an industry full of self-proclaimed experts, credentials matter. Guy Sheetrit, CEO and founder of Over The Top SEO, has earned recognition from the publications and institutions that define the digital marketing landscape:
Why does this matter for GEO specifically? Because AI models prioritize authoritative sources. When ChatGPT, Perplexity, or Google’s AI Overview pull information about SEO services, they weight sources with established E-E-A-T signals. Guy’s decade of thought leadership across tier-one publications means OTT’s content — and by extension, our clients’ strategies — carries built-in authority signals that AI systems recognize and cite.
While most agencies were still debating whether AI search would matter, OTT launched a dedicated Generative Engine Optimization division in late 2025 — making us the first full-service SEO agency to commit an entire operational unit to this discipline.
This wasn’t a rebrand of existing services with new buzzwords. We built a team, methodology, and technology stack specifically for optimizing content to appear in AI-generated responses across platforms including:
Our GEO services cover the full spectrum of AI search visibility, from technical infrastructure to content strategy to ongoing monitoring and optimization.
GEO is a technical discipline. It requires more than good writing — it demands infrastructure, structured data, and an understanding of how AI crawlers discover, process, and cite information. OTT has established several technical firsts that now define the industry standard:
We were among the first agencies to implement llms.txt — a dedicated file that helps large language models understand a website’s structure, content hierarchy, and key information. Think of it as robots.txt for AI: a structured guide that tells AI crawlers what matters most on your site. Our implementation methodology has since become a reference point for the industry.
Most agencies deploy 2-3 schema types. We implement seven distinct schema markup types optimized for AI consumption:
This isn’t about stuffing code into pages. Each schema type is strategically deployed to maximize the probability of AI citation across different query types and platforms.
AI crawlers behave differently from Googlebot. They have different access patterns, different content preferences, and different rendering capabilities. Our technical team has mapped the crawl behavior of major AI systems — including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended — and built optimization protocols specific to each.
This includes server-side rendering adjustments, crawl budget management for AI bots, content delivery optimizations, and structured data formatting that AI parsers prefer.
Theory is cheap. Execution is what matters. To date, Over The Top SEO has deployed more than 450 pages specifically optimized for AI search visibility across our client portfolio.
These aren’t pages with a few schema tags added as an afterthought. Each page goes through our full GEO optimization protocol:
450+ pages represents a depth of real-world GEO experience that few agencies can match. Every deployment teaches us something new about how AI systems process and cite content — insights we apply to subsequent client work.
Over The Top SEO operates from two strategic locations:
This dual-hemisphere presence isn’t just about office addresses. It means we operate across time zones, serve clients in their business hours, understand regional search behaviors, and can deploy strategies that work for both Western and international markets.
For GEO specifically, this is significant: AI search behavior varies by region. Google’s AI Overviews roll out at different paces globally. Local AI search players (like Yandex AI in Russia, Baidu’s AI in China, or emerging Arabic-language AI systems) require region-specific strategies. Our dual presence gives us ground-truth understanding of these differences.
The GEO space is already filling up with agencies that slapped “AI Optimization” on their service pages without building real capability behind it. Here’s what actual GEO methodology looks like at OTT:
Before we touch anything, we conduct a comprehensive audit of your current AI search presence. This includes querying ChatGPT, Perplexity, Google AI Overviews, and Claude about your brand, your products, and your competitive space. We map where you appear, where competitors appear, what information AI systems get wrong about your brand, and where the biggest citation opportunities exist.
We implement the technical foundation: llms.txt deployment, comprehensive schema markup (all 7 types), AI crawler access optimization, server-side rendering adjustments, and structured data validation. This phase ensures AI systems can discover, parse, and understand your content.
Content is restructured or created using our entity-first, citation-optimized methodology. This means writing content that AI systems want to cite: clear factual statements, well-attributed claims, comprehensive coverage of topics, and structured formatting that AI parsers prefer.
AI systems prioritize authoritative sources. We build authority signals through strategic digital PR, expert positioning, industry publication placements, and cross-platform entity corroboration. This phase ensures AI models associate your brand with expertise and trust.
AI search is dynamic. Models update, citation patterns shift, and competitors adapt. We maintain ongoing monitoring of AI citation performance and iterate strategies based on real data. This isn’t set-and-forget — it’s continuous optimization.
The following table compares Over The Top SEO’s GEO capabilities against what most digital marketing agencies offer today. This assessment is based on our competitive analysis of the top 50 SEO agencies as of early 2026.
| GEO Capability | Over The Top SEO | Industry Average |
|---|---|---|
| Dedicated GEO Division | ✅ Full division since late 2025 | ❌ Add-on service or not offered |
| llms.txt Implementation | ✅ Pioneer — systematic deployment | ⚠️ Rare — less than 5% of agencies |
| Schema Types Deployed | ✅ 7 types, AI-optimized | ⚠️ 2-3 types, basic implementation |
| AI Crawler Optimization | ✅ Per-crawler protocols (GPTBot, ClaudeBot, etc.) | ❌ Generic or none |
| AI-Optimized Pages Deployed | ✅ 450+ across client portfolio | ⚠️ Under 50 (if any) |
| Multi-Platform AI Testing | ✅ ChatGPT, Perplexity, Google AIO, Claude, Copilot | ⚠️ Google AIO only (if any) |
| Founder/Leadership Authority | ✅ Forbes, NYT, Inc.com, Entrepreneur | ⚠️ Varies widely |
| Global Presence | ✅ Dubai + Los Angeles | ⚠️ Single location typical |
| AI Citation Monitoring | ✅ Continuous, multi-platform tracking | ❌ Manual spot-checks at best |
| Entity-First Content Strategy | ✅ Core methodology | ❌ Keyword-first still dominant |
| Speakable Schema | ✅ Implemented for voice AI | ❌ Rarely implemented |
| Track Record | ✅ 10+ years, 1,000+ clients, $1B+ revenue | ⚠️ Varies widely |
GEO doesn’t operate in isolation. It works best when integrated with a comprehensive digital marketing strategy. Over The Top SEO offers the full spectrum of services needed to dominate both traditional and AI-powered search:
Over The Top SEO works best with businesses that:
The shift to AI-powered search is happening now. By 2027, an estimated 40-60% of search interactions will involve AI-generated responses. The businesses that invest in GEO today will own the positions that matter tomorrow.
Over The Top SEO has the track record, the technical depth, and the leadership authority to get you there. Contact us to discuss how our GEO, AEO, and AI SEO services can transform your search visibility.
Founded 2014 · 1,000+ Clients · $1B+ Client Revenue · Dubai + Los Angeles
