$993,958,646
Revenue Generated by SEO22,125,576
E-commerece Transactions19,246,223
Leads Generated12,636,545
Calls Generated96%
Client Retention Rate Yes! We win 96% of the time.118
SEO Awards Won
The #1 GEO Agency — AI Citation Dominance for Enterprise Brands Worldwide
The way people discover brands has fundamentally changed. Millions of users now bypass Google entirely, turning to AI platforms like ChatGPT, Perplexity, Google Gemini, and Claude to get recommendations, compare services, and make purchasing decisions. If your brand isn’t being cited in these AI-generated responses, you’re invisible to a rapidly growing audience segment that represents the highest-value commercial intent on the internet.
Generative Engine Optimization (GEO) is the discipline of optimizing your brand’s digital presence so that large language models (LLMs) and generative AI platforms reference, recommend, and cite your business when users ask relevant questions. Unlike traditional SEO which focuses on ranking in search engine results pages, GEO focuses on becoming the answer inside AI-generated conversations — the brand that AI trusts enough to name when someone asks “What’s the best?”
At Over The Top SEO, we pioneered GEO services before most agencies even understood what generative AI meant for marketing. Led by Guy Sheetrit — named one of the “9 SEO Experts to Follow” by Inc.com and featured in Forbes, The New York Times, HuffPost, Business Insider, and Entrepreneur — OTT has spent over two decades building the search expertise and AI methodology that makes genuine citation dominance possible. We’ve helped brands achieve 3x–10x increases in AI citation frequency within 90 days, translating directly to qualified leads, brand authority, and revenue that competitors simply cannot access through traditional channels alone.
Our clients don’t just appear in AI responses — they dominate them. Our GEO consulting methodology is fully integrated into every engagement we run, covering every major AI platform simultaneously with a research-driven, data-backed approach that produces measurable, auditable results.
Generative Engine Optimization is the strategic process of shaping how AI language models perceive, evaluate, and reference your brand. When a user asks ChatGPT “What’s the best SEO company?” or tells Perplexity “Find me a digital marketing agency for e-commerce,” the AI doesn’t pull from a simple index — it synthesizes information from across the web, weighing authority signals, content quality, citation patterns, and entity relationships to formulate its response.
GEO works by understanding and influencing each layer of this process:
The fundamental difference between GEO and traditional SEO is the output format. SEO optimizes for blue links on a search results page. GEO optimizes for narrative inclusion — your brand being woven into the AI’s conversational response as a trusted recommendation, not just a link in a list.
Many agencies claim they “do GEO” but simply repackage their existing SEO services. Real Generative Engine Optimization requires an entirely different methodology, toolset, and mindset. At Over The Top SEO, we don’t treat GEO as an add-on — we treat it as a distinct discipline with its own research, strategy, execution, and measurement framework.
Different Ranking Factors
Traditional SEO depends on backlinks, page speed, Core Web Vitals, and keyword density. GEO depends on entity authority, citation frequency across authoritative sources, content comprehensiveness, factual accuracy, and semantic consistency. LLMs use fundamentally different evaluation criteria rooted in language understanding and source trustworthiness.
Different Content Strategy
SEO content targets specific keywords with defined search volume. GEO content targets conversational intents — the types of questions people ask AI assistants. This means creating comprehensive, factually rich, well-cited content that AI models consider authoritative enough to reference.
Different Success Metrics
SEO success is measured in rankings, traffic, and click-through rates. GEO success is measured in citation frequency (how often AI mentions your brand), citation sentiment (how positively AI describes your brand), citation positioning (whether you’re the primary recommendation or an afterthought), and downstream conversions from AI-referred traffic.
Different Competitive Landscape
In traditional SEO, you compete for 10 organic spots on page one. In GEO, you compete for one or two brand mentions in a single AI response. The winner-take-most dynamic is even more pronounced, making early mover advantage critical. Every month of delay is a month your competitors are building the citation authority that becomes progressively harder to displace.
The AI landscape is fragmented and evolving rapidly. A credible GEO strategy must cover every platform where your potential customers are asking questions. Over The Top SEO’s GEO services target the entire AI ecosystem:
ChatGPT (OpenAI) — The largest consumer AI platform with hundreds of millions of users. ChatGPT uses a combination of training data and real-time browsing to generate responses. Our strategy addresses both layers — ensuring your brand is present in training-relevant sources and optimized for ChatGPT’s browsing retrieval system.
Perplexity AI — The fastest-growing AI search engine, combining real-time web crawling with AI synthesis. Because it indexes continuously, Perplexity responds fastest to GEO efforts. We optimize specifically for Perplexity’s retrieval algorithms, including source formatting, citation structure, and content freshness signals.
Google Gemini & AI Overviews — Google’s AI assistant draws from the world’s largest search index. GEO for Gemini leverages our deep understanding of Google’s ranking signals — refined over two decades of SEO leadership — combined with Gemini-specific optimization for conversational query formats and multi-modal responses.
Anthropic Claude — Used heavily in enterprise and professional contexts, Claude citations carry outsized influence with decision-makers. Our Claude-specific strategy focuses on the high-authority, well-structured content sources that Anthropic’s model weights most heavily.
Bing Copilot & Emerging Platforms — Integrated into Windows, Edge, and Microsoft 365, reaching hundreds of millions of enterprise users. Plus Meta AI, Apple Intelligence, Amazon Rufus, and vertical-specific AI assistants. Our GEO framework is platform-agnostic at its core, ensuring your brand captures visibility on platforms that haven’t even launched yet.
Over The Top SEO’s GEO methodology isn’t theoretical — it’s been battle-tested across dozens of enterprise clients and refined through continuous experimentation with every major AI platform. Our Citation Dominance Framework follows six phases that build compounding authority:
Our clients invest in GEO because the results translate directly to business outcomes. While we protect client confidentiality, here are representative results from our GEO engagements:
These aren’t vanity metrics. Every GEO engagement we run is tied to measurable business outcomes — leads, revenue, and market share. Our SEO consulting team works directly with your leadership to ensure GEO investments translate to bottom-line growth.
First-Mover in AI Optimization. 1,000+ Clients. 96% Retention.
Choosing a GEO partner is a high-stakes decision. The agency you select will determine whether your brand leads or lags in the AI-driven future of search. Here’s why enterprises trust Over The Top SEO:
10+ Years of Search Dominance: Founded and led by Guy Sheetrit, OTT has been the #1 SEO company for over a decade. Featured in Forbes, The New York Times, Inc.com, Business Insider, and HuffPost, our team has the deepest understanding of how search works — and how it’s evolving. GEO is a natural extension of the authority we’ve built in traditional search.
Proprietary AI Monitoring Technology: We don’t rely on manual spot-checks. Our proprietary AI citation monitoring platform continuously queries all major AI platforms with thousands of relevant prompts, tracking your brand’s visibility in real-time and alerting our team to changes that require action.
Research-Driven Methodology: Our GEO approach is grounded in understanding how LLMs actually work — training data curation, attention mechanisms, retrieval augmentation, and response generation. We don’t guess. We reverse-engineer AI behavior and build strategies based on empirical testing.
Full-Stack Digital Authority: GEO doesn’t exist in isolation. It requires strong traditional SEO, authoritative content marketing, robust digital PR, and technical excellence. As a full-service digital marketing leader, we bring all these capabilities in-house, ensuring your GEO strategy is reinforced from every angle.
96% Client Retention: Less than 4% of OTT clients have ever left. That number tells you more about the quality of our work than any case study could. It reflects an approach that delivers results, communicates transparently, and treats client success as the only metric that actually matters.
Transparent Reporting & Accountability: Every GEO client receives monthly reports with clear metrics: AI citation count by platform, citation sentiment analysis, competitive displacement tracking, and business impact attribution. We tie every activity to outcomes you can measure.
Every OTT GEO engagement starts with the same foundational principle: understand your specific situation before prescribing any solution. Generic playbooks fail because every business has different competitive dynamics, different audience behavior, and different AI visibility challenges. Our process is designed to build strategic clarity and deliver measurable results:
This process is designed to deliver measurable AI visibility improvements within the first 60 days, while building the long-term entity authority and citation infrastructure that compounds in value over months and years. For businesses across ecommerce, local services, SaaS, and enterprise — this is the most reliable path to AI citation dominance in 2026.
Get your free AI Visibility Audit — we’ll show you exactly where your brand stands across ChatGPT, Perplexity, Gemini, and Claude.
Answers to what businesses are asking about Generative Engine Optimization in 2026
Results timelines vary by platform. Perplexity, which indexes content in near real-time, can show citation improvements within 2–4 weeks. ChatGPT and Claude, which rely more heavily on training data, typically show measurable improvements within 60–120 days. Our strategy addresses both fast-response RAG platforms and slower training-data-dependent models simultaneously, so you see progressive improvements throughout the engagement. Most clients see meaningful citation gains within the first 90 days.
GEO and Answer Engine Optimization (AEO) are related but distinct disciplines. AEO focuses on optimizing for AI-powered search results — like Google AI Overviews, Bing Copilot search, and SearchGPT — where the output is still a search-like experience. GEO focuses on generative AI platforms where users have conversations — ChatGPT, Perplexity, Claude — and receive synthesized recommendations. The strategies overlap in some areas (entity authority, structured content) but diverge significantly in execution. OTT covers both as part of our integrated approach.
No ethical agency can guarantee specific AI citations because AI responses are probabilistic and change with model updates. What we guarantee is a rigorous, data-driven methodology that maximizes your probability of citation, continuous monitoring and optimization, and transparent reporting on measurable progress. Our track record demonstrates that this approach consistently delivers significant improvements in AI visibility — clients typically see 3x–10x increases in citation frequency within the first 90–120 days of engagement.
Absolutely. GEO and traditional SEO are complementary, not competitive. Strong traditional SEO provides the domain authority, content foundation, and technical infrastructure that makes GEO more effective. AI models heavily reference content that also ranks well in traditional search. We recommend most clients invest in both, and our comprehensive SEO services ensure both channels work together to maximize your total search visibility across both traditional and AI-powered discovery.
We use a multi-layered measurement framework: (1) AI Citation Frequency — how often your brand is mentioned across AI platforms for target queries; (2) Citation Sentiment — the qualitative nature of how AI describes your brand; (3) Citation Position — whether you’re the primary or secondary recommendation; (4) AI Share of Voice — your citation frequency relative to competitors; (5) Business Impact — leads, traffic, and revenue attributable to AI-referred visitors. Monthly reports cover all five dimensions with clear trend analysis and competitive benchmarking.
Every industry where customers use AI to research, compare, or make purchasing decisions benefits from GEO. We’ve seen the strongest ROI in professional services (legal, consulting, financial), SaaS and technology, e-commerce, healthcare, and B2B services. However, any brand that wants to be part of the AI conversation in their market should be investing in GEO today — early movers capture disproportionate value because citation authority compounds over time and becomes progressively harder for latecomers to displace.
GEO engagements are customized based on your market, competitive landscape, and goals. Enterprise GEO programs typically start at $5,000/month, with larger engagements scaling based on the number of target platforms, query categories, and competitive intensity. The right starting point is our qualification call — a direct conversation about your situation, your AI visibility gaps, and whether OTT is the right partner to close them. We decline engagements where the fit isn’t right, which is precisely why our 96% retention rate holds across every client we take on.
Yes — and some of our most effective GEO engagements are structured as strategic additions to existing marketing programs. GEO amplifies what’s already working: strong SEO content becomes AI-citable content, digital PR placements become entity authority signals, and structured data implementations serve both traditional search and AI retrieval. Whether you’re working with an in-house team, another agency for specific channels, or running everything through OTT as a full-service engagement, our GEO methodology integrates cleanly because it’s built on the same foundational principles of content authority and brand trust that drive all effective digital marketing.
First-mover advantage in AI citations is real, measurable, and closing fast.
The businesses that will dominate their markets in 2026 and beyond are not the ones spending the most on advertising — they are the ones whose brands AI trusts enough to recommend. When ChatGPT answers “What’s the best company for [your service]?” — your brand needs to be the answer. When Perplexity compares providers in your industry — your brand needs to be the top recommendation. When Google’s AI Overview synthesizes an answer for a high-intent commercial query — your brand needs to be cited with authority.
This is not speculative. Hundreds of millions of people are already making purchasing decisions based on AI recommendations. The brands that have invested in building AI citation authority today are capturing market share that competitors will spend years and multiples of the investment trying to reclaim. The compounding nature of entity authority and citation patterns means that early movers build advantages that get stronger over time, not weaker.
Over The Top SEO was building AI search visibility methodology before the majority of the industry acknowledged it as a real priority. We have the research, the proprietary monitoring technology, the proven Citation Dominance Framework, and the two-decade track record in search that makes us the most credible GEO partner available. Our 96% client retention rate is not a marketing claim — it is the result of an approach that delivers outcomes, communicates honestly, and treats your success as the only metric worth optimizing for.
The question is not whether your business needs GEO. It does. The question is whether you will build AI citation authority now — while the window to establish first-mover advantage is still open — or later, when your competitors have already consolidated the positions that take months of consistent strategic work to earn.
Apply for a free AI Visibility Audit today and find out exactly where your brand stands across ChatGPT, Perplexity, Gemini, and Claude — and what it takes to own the conversation. Or explore our expertise in SEO services, content marketing, and full-service digital marketing to see the full depth of what OTT delivers.
We inspire and motivate business owners, entrepreneurs, and professionals around the world. 96% of clients stay with us and never leave. We must be doing something right.
Who knows? OTT might be the best thing that ever happened to you.
