Over The Top SEO and Searchbloom share an interesting parallel: both were founded in 2014, both focus on search marketing, and both have built strong reputations through client results rather than hype. But a decade later, the two agencies have evolved in different directions — and those differences matter as search enters the AI era.
This comparison provides an honest look at both agencies to help you decide which matches your business needs, goals, and priorities.
These agencies started in the same year but went in different directions. Searchbloom stayed focused on being an excellent, accountable search marketing firm with deep local SEO expertise. Over The Top SEO expanded globally and invested heavily in the emerging GEO discipline. Both paths have produced strong agencies — but for different client needs.
| Service | Over The Top SEO | Searchbloom |
|---|---|---|
| National SEO | ✅ Core service | ✅ Core service |
| Local SEO | ✅ Multi-market local strategy | ✅ Deep local expertise — map pack, listings, location pages |
| E-commerce SEO | ✅ Full e-commerce optimization | ✅ E-commerce SEO services |
| Technical SEO | ✅ Comprehensive + AI crawler focus | ✅ Strong — crawl control, internal linking, schema, speed |
| PPC Management | ✅ Available | ✅ Core service alongside SEO |
| GEO | ✅ Dedicated GEO division | ❌ Not a dedicated service |
| AEO | ✅ Dedicated AEO service | ❌ Not offered |
| AI SEO | ✅ Full AI SEO services | ❌ Not a focus area |
| Content Marketing | ✅ AI-optimized content creation | ✅ SEO content strategy |
| Link Building / Digital PR | ✅ Authority-focused digital PR | ✅ Available |
| International SEO | ✅ Dual-market expertise | ❌ US-focused |
This is where the two agencies diverge most significantly. As of early 2026, Searchbloom has not launched dedicated GEO, AEO, or AI search optimization services. Their focus remains on traditional SEO and PPC — disciplines they execute well — but this means businesses working with Searchbloom are not receiving purpose-built AI search optimization.
| GEO Capability | Over The Top SEO | Searchbloom |
|---|---|---|
| Dedicated GEO Team | ✅ Full division since late 2025 | ❌ Not offered |
| llms.txt Implementation | ✅ Pioneer | ❌ Not offered |
| Schema Types for AI | ✅ 7 AI-optimized types | ⚠️ Standard schema for rich results |
| AI Crawler Optimization | ✅ Per-crawler protocols | ❌ Not a focus |
| AI-Optimized Pages | ✅ 450+ deployed | ❌ Not applicable |
| Multi-Platform AI Testing | ✅ 5+ platforms | ❌ Not applicable |
| AI Citation Monitoring | ✅ Continuous tracking | ❌ Not applicable |
| Entity-First Content | ✅ Core methodology | ❌ Keyword-focused approach |
This isn’t a knock on Searchbloom. They’ve chosen to focus on what they do best — traditional SEO and PPC. But the gap is real: if AI search visibility is important to your business, Searchbloom’s current service portfolio doesn’t address it, while OTT’s entire GEO division is built for it.
This is an area where Searchbloom genuinely shines. Their local SEO expertise is among the best in the industry:
Over The Top SEO also provides local SEO, but Searchbloom has built particular depth here. For businesses where local pack visibility is the primary revenue driver, Searchbloom’s specialization is a legitimate advantage.
However, even local SEO is being transformed by AI. Google’s AI Overviews increasingly appear in local queries. AI assistants like ChatGPT and Perplexity are used for “find me a plumber near me” type queries. The businesses that invest in GEO alongside local SEO will capture both the traditional and AI-powered local search opportunities.
Searchbloom is known for relatively transparent pricing. According to Clutch, their engagements range from $1,500 to $150,000/month. They offer clear reporting and emphasize accountability — you know what you’re paying for and what results to expect.
Over The Top SEO operates on customized engagement models. GEO-specific engagements reflect the technical complexity and multi-platform scope involved. While less standardized than Searchbloom’s pricing, OTT’s approach allows for precise scoping based on actual business needs and competitive landscape.
Searchbloom offers an entry point at $1,500/month, making them accessible for smaller businesses. OTT’s GEO engagements reflect the deeper technical investment and specialized expertise involved.
Guy Sheetrit (OTT) has built executive thought leadership across Forbes, The New York Times, Inc.com (“9 SEO Experts to Follow”), Entrepreneur, and Business Insider. This tier-one media presence creates E-E-A-T signals that AI models recognize when evaluating authority and trustworthiness.
Cody Jensen (Searchbloom) brings a different kind of credibility: a former Google marketing specialist who built an agency on measurable results and transparent execution. His Google background gives Searchbloom a technical legitimacy grounded in first-party platform knowledge.
Both leadership profiles are credible. Guy’s is more visible in the media landscape that AI models scan. Cody’s is more operationally grounded in platform expertise. For GEO purposes, the media visibility advantage matters because AI citation models weight recognized sources.
Searchbloom operates with a team of 11-50 and serves growth-focused businesses, often in the small to mid-market range. Their case studies emphasize concrete outcomes: increased phone calls, booked jobs, and revenue growth. They maintain high client retention, which signals consistent value delivery.
Over The Top SEO has served 1,000+ clients and generated $1B+ in attributed client revenue across a global footprint. The scale and diversity of experience — SaaS, e-commerce, legal, healthcare, financial services — is significantly broader. For enterprise-grade engagements or international campaigns, OTT’s infrastructure is more established.
The intersection of local SEO and AI search is one of the most underappreciated shifts happening in digital marketing. Searchbloom’s strength — local SEO — is directly in the path of AI disruption. When users ask “find me a plumber in Salt Lake City” or “best Italian restaurant near me,” they increasingly do so through AI assistants rather than traditional Google search.
Google’s AI Overviews now appear in local queries, synthesizing reviews, pricing, location data, and service information into generated responses. ChatGPT and Perplexity handle local discovery queries with growing frequency. Apple Intelligence routes local searches through Siri’s AI capabilities. The businesses optimized only for traditional local search — map pack, citations, Google Business Profile — are missing the AI layer that’s growing on top of it.
This isn’t an argument against Searchbloom’s local SEO expertise. Their execution in traditional local search is genuinely strong. The argument is that local SEO alone is increasingly incomplete. The agencies that combine local SEO fundamentals with GEO capabilities — ensuring businesses appear in both traditional local results AND AI-generated local recommendations — deliver more comprehensive visibility.
Over The Top SEO’s dedicated GEO division, with its entity-first content strategy, multi-platform AI testing, and per-crawler optimization, adds the AI layer that traditional local SEO misses. For businesses where local discovery is critical, the combination of traditional local SEO strength and GEO depth is the most complete approach.
When evaluating Over The Top SEO and Searchbloom, consider where your business sits on these dimensions:
Searchbloom and Over The Top SEO were born in the same year but evolved for different futures. Searchbloom is an excellent choice for US businesses needing accountable local and national SEO with PPC integration and transparent pricing.
If you’re looking for a Searchbloom alternative because your business needs GEO capabilities, AI search optimization, or global reach that Searchbloom doesn’t currently offer, Over The Top SEO was built for exactly that future.
See our AI-ready search services:
Both Searchbloom and Over The Top SEO were founded in 2014, both focus on search marketing, and both have built reputations on results rather than hype. That’s rarer than it should be in the agency world. Searchbloom’s emphasis on accountability and transparent reporting reflects genuine client-first values. OTT’s track record of $1B+ in attributed revenue reflects the same commitment to measurable outcomes.
Both agencies also maintain search focus rather than trying to be everything-agencies. Searchbloom does SEO and PPC. OTT does SEO, GEO, AEO, and AI SEO. Neither is dabbling in social media management, influencer marketing, or brand design as primary services. That discipline means the resources they have go toward what they’re actually good at.
Businesses considering either agency are making a smart decision by choosing search-focused partners. The risk of “full-service” agencies is that search gets treated as one of many channels rather than the highest-intent channel that deserves dedicated expertise. Both Searchbloom and OTT avoid that trap.
Both agencies were founded in 2014 and focus on search marketing. Searchbloom specializes in local and national SEO with strong PPC capabilities and transparent pricing from their Utah base. Over The Top SEO has expanded into GEO and AI search optimization with a dedicated division, global dual-headquarters presence (Dubai + LA), and $1B+ in attributed client revenue.
Yes, especially for businesses prioritizing AI search visibility and GEO services that Searchbloom doesn’t currently offer. OTT provides dedicated GEO infrastructure, global reach, and tier-one media authority. Searchbloom remains a strong choice for local SEO and PPC with accessible pricing.
As of early 2026, Searchbloom does not offer dedicated GEO, AEO, or AI search optimization services. Their focus is on traditional SEO (local, national, e-commerce) and PPC management.
Searchbloom has deep local SEO expertise including map pack optimization, listings governance, and location page systems. Over The Top SEO provides local SEO as part of its broader offering but adds GEO optimization for local AI search queries — an increasingly important channel.
