Do it yourself or DIY reputation management refers to the practice of handling your organization’s reputation management by yourself without outsourcing a professional agency. This can have both positive and negative impacts. You can save some money by keeping reputation management in-house and will not have to pay an external agency. However, this might have bad outcomes because reputation management is not easy and even a minor error can do more damage than all good things combined. Also, you’d need to spend a lot of time tracking and managing the business reputation. Not willing to do that? Hire a professional agency.