Here are a few things one can do when looking to manage or build the reputation of a business: Monitor the web for information about the business, respond to negative reviews, correct wrong information about the business on online directories and social media, ask for reviews from happy customers, set a Google alert for brand name and main keywords, earn positive press through public relations, create and use content to beat bad reputation, optimize the business profiles on social media and other platforms, and engage with the audience, listen to their feedback and provide timely responses as and when needed.