A reputation management proposal or plan or strategy is the first thing to build when starting a reputation management process for a client. A rep management proposal will have two major things – SEO and paid marketing. SEO refers to organic ways, including content, the team will use to promote the client’s business online. This will also include monitoring the internet for brand mentions and reviews and the strategy for responding to negative reviews. Paid marketing will include Public Relations, the use of influencers to promote good things about the business to establish a positive brand image, paid promotion on social media, etc.