Reputation management or rep management is all about managing or influencing how the general public, including your customers, perceive you and your business in terms of someone they might transaction with. It aims to re-shape the public view of your business and create a positive brand image by generating and managing online information about your business. For instance, reputation management can involve influencing what someone sees when they search for you or your brand on Google or on social media. The focus is on boosting positive content and reviews about a brand to make it a popular and trusted choice among customers.