An authority site is a respectable site among other websites in its industry. The main feature of these sites is the high-quality content and a significant amount of incoming links. It becomes a reference for other websites in similar niches.
A good example of an authority site would be Wikipedia. More often than not, Wikipedia is among the top results of the most popular search engines. The reason? It has relevant information about a huge range of topics, and every page is backed up by references of other respectable sites.
The goal of authority sites is to offer useful information about their niche. They must answer their users’ questions and make them want to share it with others. Authority sites should cover their topic thoroughly by providing only trustworthy information.
They commonly rank higher than other sites because they become a tool or a resource for users. Another important characteristic of authority sites is that they target a very specific audience, and cover every aspect of their topic of interest.
These content-driven sites have high traffic coming from different channels. So, there is a very high chance of becoming profitable for their owners.
Educative sites are easy to build, and more importantly, they don’t try to push any sell to customers. Content-driven websites are a great way to start an online business. They can be launched for an affordable price and become revenue monsters.
But the job is not over once you’ve reached the top results in the search engines. It is crucial to keep the ranking by constantly optimizing your website. Web crawlers frequently browse your site to check it’s still relevant and offers a good user experience. Depending on your niche, it might be necessary to refresh and update its content to keep it that way.