Business A is extremely popular among customers and is doing pretty well. One of the jealous competitors of business A goes online and posts a fake review telling lies about how their costs are too high, the staff is unprofessional, support is bad and so on. Many potential customers read this review and decide to not avail of A’s service, which results in a huge revenue loss for the business. A hires a reputation management firm to repair the damage. Thanks to months of effort and hard work, the reputation of the business is finally restored and the fake review is nowhere to be found.