What is reputation management in public relations?

What is reputation management in public relations?

Public Relations and reputation management are closely related, as both involve managing how potential customers and investors see a business and improving the online reputation of a brand using a creative PR strategy. Both Public Relations and reputation management are digital marketing services and mainly focus on increasing the online presence of a business by creating positive content, encouraging positive reviews from happy customers and discrediting negative feedback in the best strategic manner possible. Building strong public relations and a positive presence in online communities is crucial for the success of any reputation management strategy. Similarly, PR is incomplete without ORM.